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JAMES D. SPEROS
Former Executive Vice President & Chief Creative Officer, Fidelity Investments
Jim Speros is Executive Vice President and Chief Creative Officer of Fidelity Investments and joined the company in 2008. In this role, he leads all creative development and corporate sponsorship activities for more than 30 businesses and organizations and is responsible for creating Fidelity’s award-winning “Green Line” integrated campaign. Prior to his current role, Jim served as EVP and Chief Marketing Officer for 5+ years and led a team of over 200 associates directing the development of integrated marketing campaigns including advertising, digital marketing, media planning & buying, branding, direct marketing, collateral development, mobile marketing and sponsorships driving significant growth in Fidelity’s business.
During his more than 35 year career, he has led marketing and communications for some of the largest companies including: Chief Marketing Officer of Marsh & McLennan Companies; Chief Marketing Officer and Partner at Ernst & Young LLP where he successfully drove marketing and communications efforts across 140 countries during his 8 year tenure; and as Vice President,
Advertising and Marketing Communications for AT&T for 19 years where he directed a variety of award winning programs including the “Reach Out and Touch Someone” and “You Will” campaigns—the later for which he is credited with placing the very first banner on the web in 1994 on Hotwired. Jim also chaired AT&T’s global branding council and directed all of the company’s multicultural marketing efforts in 17 languages.
Mr. Speros is considered one of the top thought leaders in marketing and advertising and is recognized for his strong creative and leadership skills having served on the Board of Directors of the Advertising Council, Chairman of the Board of BPA International and Chairman of the Board of the Association of National Advertisers (ANA). He also initiated and chaired the ANA’s Multicultural Marketing Committee and launched the industry’s first-ever Multicultural Excellence Awards in 2001. In addition to his industry leadership positions, Speros also serves on the Executive Board of Overseers of the Beth Israel Deaconess Medical Center and the Board of Directors of the Big Sister Association of Greater Boston.
His successful career and accomplishments have not gone unnoticed. Some of the many awards he has received include: the Robert V. Goldstein Award for distinguished service as volunteer campaign director for the Advertising Council (1995); named “Communicator of the Year” by the Business Marketing Association (2001); Outstanding Lifetime Achievement award from the Baruch College Alumni Association (1996); Financial Communications Society’s 2009 Financial Marketer of the Year; Ad Club’s 2010 Marketer of the Year; and 2012 MITX Digital Marketer of the Year. In recognition of his accomplishments and contributions to the industry, Jim was elected into the American Advertising Federation’s Hall of Achievement.
Mr. Speros earned his bachelor of business administration degree, magna cum laude, in marketing from Bernard M. Baruch College in New York City. In addition, he received an Advanced Management Certificate from Duke University’s Fuqua School of Business.
His core belief: “Always bring pride and honor to your name.”